Chicken & Wine

Chicken & Wine started as a chance to explore what happens when you strip away the obvious visual cues people expect from a brand. Rather than relying on direct food imagery, I focused on building a visual identity rooted in feeling something bold, social, vibrant, and memorable. The system was designed to work across everything from social assets and print applications to merchandise and environmental design while still feeling cohesive. The project became an exploration of how far a brand can go when the identity is built around atmosphere instead of cliché.