The Ice Cream People
TIP believes in flavor without limits. So they created TIPSY; a cheeky, adults-only line of alcoholic ice cream. Think rich, creamy scoops infused with real spirits and bold personality. It’s dessert with a buzz, crafted for nights out, after-hours cravings, and unapologetic indulgence. The question was how do we merge ice cream with alcohol and still look refreshing?
Type
Brand
Date
May 2025
Outcome
MVP visual identity for launch














