The Ice Cream People

TIP believes in flavor without limits. So they created TIPSY; a cheeky, adults-only line of alcoholic ice cream. Think rich, creamy scoops infused with real spirits and bold personality. It’s dessert with a buzz, crafted for nights out, after-hours cravings, and unapologetic indulgence. 
The question was how do we merge ice cream with alcohol and still look refreshing?


Type

Brand

Date

May 2025

Outcome

MVP visual identity for launch